Karen D’Attanasio - Client-Facing Solutions in Corporate Branding

Originally from Needham, Massachusetts, Karen D’Attanasio has a marketing communications background that includes advertising, brand management, and digital strategy. She excels in directing the efforts of tech and creative professionals, as they enhance business capacities within a competitive, market-driven landscape. Karen D’Attanasio served as Vice President with Morgan Stanley for several years and helped envision a unified branding platform after the integration of Smith Barney.

Ms. D’Attanasio led the creation of personalized marketing materials spanning advertisements, brochures, and sponsorship items. She aligned the core branding ethos across client communications, as well as digital properties, while executing field-facing marketing initiatives. Her experience extends to a senior consultant role at PNC Bank, where she guided strategic marketing programs for a multifaceted wealth and investing business. Responsible for various client touchpoints, she managed web, promotional materials, and merchandising.

Karen D’Attanasio holds a BA in international affairs and Spanish from Lafayette College in Pennsylvania. Graduating cum laude and Phi Beta Kappa, she spent an academic year studying in locations such as Florence, Italy, and Seville, Spain.